Okthalia Adam

Okthalia Adam

Product Leader

Product Leader

Boston, US

Available for work

aokthalia@gmail.com

aokthalia@gmail.com

About Me

About Me

Hi, I’m Okthalia.

I was born and raised in Balikpapan, Indonesia. I’ve worked in Indonesia, Singapore, the U.S., and remotely with teams across time zones. My background is in product strategy, with a focus on AI, fintech, and social impact.

I’ve worked closely with founders and executive teams at VC-backed startups, often in hybrid roles that span discovery, user research, product ops, and go-to-market. My experience includes building AI tools, launching fintech products, and advising early-stage companies navigating uncertainty.

In 2025, as a side project, I built bismillah.ai, an emotional AI designed for Muslims — rooted in faith, empathy, and daily usefulness. It’s my way of showing that technology can be culturally intelligent and emotionally supportive, not just transactional.

Before that, I led product and partnerships at AIFORESEE, an AI-powered fintech company in Indonesia. I’ve also done product research for a political tech platform in the U.S., and spent the last six years studying startup ecosystems in Southeast Asia, the U.S., and the Middle East.

I recently completed my MBA in Social Impact from Boston University. Right now, I split my time between product consulting, research, and building tech that’s human-first and globally relevant.

If you're building something real — especially in AI, culture, or ethical innovation — I’d love to connect.

Experience

Experience

North Bethesda, MD

The Sunwater Institute (Non-Profit)

Summer 2024

Product Research - Summer Internship (Govtech)

  • Collaborated with the Director of Product to research and develop a political directory platform focused on campaign-related users.

  • Conducted in-depth market and user research to identify pain points within the campaign segment, driving data-backed decisions for feature development.

  • Provided strategic input on user experience and product features, contributing to the early stages of the platform’s development.

North Bethesda, MD

The Sunwater Institute (Non-Profit)

Summer 2024

Product Research - Summer Internship (Govtech)

  • Collaborated with the Director of Product to research and develop a political directory platform focused on campaign-related users.

  • Conducted in-depth market and user research to identify pain points within the campaign segment, driving data-backed decisions for feature development.

  • Provided strategic input on user experience and product features, contributing to the early stages of the platform’s development.

Jakarta, ID

AIForesee Inovasi Skor (Spin-off from Series D Fintech)

May 2021 – Sep 2023

Product and Partnership Lead, AI Solutions

  • First Product Hire. Promoted 3x, from Product Owner to Product Lead, then Product and Partnership Lead, overseeing AI-based credit scoring solutions for 25,000+ Micro, Small, and Medium Enterprises (MSMEs) with a 30% loan approval increase and 85% cost reduction.

  • Led cross-functional teams to refine sourcing strategies, enhancing model accuracy with 600+ data dimensions and scaling client offerings across 25 branches.

  • Led the creation of 32+ API products, delivering robust KYC/KYB solutions for fraud protection and underwriting.

  • Earned an honorable mention at the 2023 Global Financial SMEs Awards for "Innovative Product of the Year."

Jakarta, ID

AIForesee Inovasi Skor (Spin-off from Series D Fintech)

May 2021 – Sep 2023

Product and Partnership Lead, AI Solutions

  • First Product Hire. Promoted 3x, from Product Owner to Product Lead, then Product and Partnership Lead, overseeing AI-based credit scoring solutions for 25,000+ Micro, Small, and Medium Enterprises (MSMEs) with a 30% loan approval increase and 85% cost reduction.

  • Led cross-functional teams to refine sourcing strategies, enhancing model accuracy with 600+ data dimensions and scaling client offerings across 25 branches.

  • Led the creation of 32+ API products, delivering robust KYC/KYB solutions for fraud protection and underwriting.

  • Earned an honorable mention at the 2023 Global Financial SMEs Awards for "Innovative Product of the Year."

Jakarta, ID

Digital Alpha Indonesia (UangTeman, Series B Fintech)

Apr 2020 – May 2021

Corporate Project Manager, CEO Office

  • Developed market expansion strategies plan for Vietnam & the Philippines, aligning fintech products with local regulatory frameworks.

  • Managed Special Projects to designed and implemented executive dashboards, improving real-time investment decision-making for risk and portfolio management.

  • Led cross-functional strategy initiatives and optimised operational workflows, increasing efficiency by 20% through automation.

Jakarta, ID

Digital Alpha Indonesia (UangTeman, Series B Fintech)

Apr 2020 – May 2021

Corporate Project Manager, CEO Office

  • Developed market expansion strategies plan for Vietnam & the Philippines, aligning fintech products with local regulatory frameworks.

  • Managed Special Projects to designed and implemented executive dashboards, improving real-time investment decision-making for risk and portfolio management.

  • Led cross-functional strategy initiatives and optimised operational workflows, increasing efficiency by 20% through automation.

Jakarta, ID

Anabatic Technologies (IDX: ATIC)

Nov 2018 – Apr 2020

Business/Functional Consultant, Core Banking Solution

  • Partnered with cross-functional teams to lead core Banking System migration from AS400 to Temenos T24, securing a 30% cost reduction through streamlined maintenance and infrastructure, and decreased customisation needs by 40% on compliance and development boosting transaction speed and regulatory adaptability.

  • Led a $50M+ core banking system migration, from AS400 to Temenos T24, ensuring smooth transition and reducing operational costs by 30%.

  • Led regulatory compliance efforts to ensure smooth transition and integration of core banking operations for retail banking.

Jakarta, ID

Anabatic Technologies (IDX: ATIC)

Nov 2018 – Apr 2020

Business/Functional Consultant, Core Banking Solution

  • Partnered with cross-functional teams to lead core Banking System migration from AS400 to Temenos T24, securing a 30% cost reduction through streamlined maintenance and infrastructure, and decreased customisation needs by 40% on compliance and development boosting transaction speed and regulatory adaptability.

  • Led a $50M+ core banking system migration, from AS400 to Temenos T24, ensuring smooth transition and reducing operational costs by 30%.

  • Led regulatory compliance efforts to ensure smooth transition and integration of core banking operations for retail banking.

Bandung, ID

BANIENT.CO (Bootstraped)

May 2018 – Dec 2020

Founder Bootstraped (Political Analytics Startup)

  • Founded a startup that provided data analytics services for political campaigns, offering targeted campaign recommendations through social media network analysis.

  • Hired and Led a team of 7 engineers and data scientists in developing analytical models that drove campaign strategy decisions for multiple political candidates and Drove targeted campaign optimizations, increasing candidate engagement by 50%.

  • Oversaw product development, business strategy, and client acquisition, growing the company’s service offerings and building long-term partnerships.

Bandung, ID

BANIENT.CO (Bootstraped)

May 2018 – Dec 2020

Founder Bootstraped (Political Analytics Startup)

  • Founded a startup that provided data analytics services for political campaigns, offering targeted campaign recommendations through social media network analysis.

  • Hired and Led a team of 7 engineers and data scientists in developing analytical models that drove campaign strategy decisions for multiple political candidates and Drove targeted campaign optimizations, increasing candidate engagement by 50%.

  • Oversaw product development, business strategy, and client acquisition, growing the company’s service offerings and building long-term partnerships.

Yogyakarta, ID

Wondertech Pte. Ltd. (Pre-Seed)

Jun 2017 – Apr 2018

IT Project Manager, Software & Automation

  • Led a $500K digital transformation project for a VIP rental car company, delivering a comprehensive mobile app (iOS and Android), front-office, and back-office systems, significantly improving process efficiency through digitalization.

  • Co-founding the launch of Wonderlabs Academy, training 20+ women aged 18-32 in coding and technical skills to support workforce diversity in tech and Recognized as one of Indonesia's top 50 female leaders, receiving a nomination for the ANGIN Women's Spotlight award.

  • Managed multiple additional projects, including three website developments, one mobile app design, and workflow automation with Hubspot that boosted lead generation efficiency by 25%.

  • Managed the end-to-end development and launch of digital products for clients in Singapore and Australia, overseeing everything from scoping to user training.

Yogyakarta, ID

Wondertech Pte. Ltd. (Pre-Seed)

Jun 2017 – Apr 2018

IT Project Manager, Software & Automation

  • Led a $500K digital transformation project for a VIP rental car company, delivering a comprehensive mobile app (iOS and Android), front-office, and back-office systems, significantly improving process efficiency through digitalization.

  • Co-founding the launch of Wonderlabs Academy, training 20+ women aged 18-32 in coding and technical skills to support workforce diversity in tech and Recognized as one of Indonesia's top 50 female leaders, receiving a nomination for the ANGIN Women's Spotlight award.

  • Managed multiple additional projects, including three website developments, one mobile app design, and workflow automation with Hubspot that boosted lead generation efficiency by 25%.

  • Managed the end-to-end development and launch of digital products for clients in Singapore and Australia, overseeing everything from scoping to user training.

Education

Education

Boston, MA

2023 – 2025

Master of Business Administration

Questrom School of Business, Boston University

Minor in Social Impact, Management Sciences and Quantitative Methods. Focus in Strategy & Innovation

Boston, MA

2023 – 2025

Master of Business Administration

Questrom School of Business, Boston University

Minor in Social Impact, Management Sciences and Quantitative Methods. Focus in Strategy & Innovation

Bandung, ID

2014 – 2018

Bachelor of Management

Telkom University

Major in International Information, Communication, Technology Business Management Magna Cum Laude, 3.82/4.00

Bandung, ID

2014 – 2018

Bachelor of Management

Telkom University

Major in International Information, Communication, Technology Business Management Magna Cum Laude, 3.82/4.00

Certifications

Certifications

Certified Web Developer (CWD)

International Web Association, 2021

Certified Web Developer (CWD)

International Web Association, 2021

User Experience (UX) Design Certification

Nielsen Norman Group, 2018

User Experience (UX) Design Certification

Nielsen Norman Group, 2018

Advanced HTML5 and CSS3 Specialist

W3Schools, 2016

Advanced HTML5 and CSS3 Specialist

W3Schools, 2016

Awards

Awards

Innovative Product of The Year - Honorable Mention

2023 Global Financial SMEs Awards

Innovative Product of The Year - Honorable Mention

2023 Global Financial SMEs Awards

Indonesia's Top 50 Female Leaders

ANGIN Women's Spotlight Nominee

Indonesia's Top 50 Female Leaders

ANGIN Women's Spotlight Nominee

Lembaga Pengelola Dana Pendidikan (LPDP) Awardee

Indonesian Ministry of Finance

Lembaga Pengelola Dana Pendidikan (LPDP) Awardee

Indonesian Ministry of Finance

Korean Government (GKS) Student Exchange Awardee

Korean Government (GKS)

Korean Government (GKS) Student Exchange Awardee

Korean Government (GKS)

Recommendations

Recommendations

Christian Limawan

Chief Executive Office of AIFORESEE

"Okthalia is the kind of leader every tech company hopes to find but rarely does. She joined us mid-pandemic and immediately went beyond her role—driving our ISO 27001 certification not once, but twice, leading high-impact data initiatives, and bridging complex stakeholder needs with ease. Her strategic mind, bias for action, and innate curiosity make her a rare product talent with both startup scrappiness and enterprise-level thinking. She doesn’t just ship—she builds systems that scale."

Christian Limawan

Chief Executive Office of AIFORESEE

"Okthalia is the kind of leader every tech company hopes to find but rarely does. She joined us mid-pandemic and immediately went beyond her role—driving our ISO 27001 certification not once, but twice, leading high-impact data initiatives, and bridging complex stakeholder needs with ease. Her strategic mind, bias for action, and innate curiosity make her a rare product talent with both startup scrappiness and enterprise-level thinking. She doesn’t just ship—she builds systems that scale."

Alanda Kariza

Founder, Managing Partner of Advislab & Chevening Scholar

“Okthalia is one of the most resourceful, curious, and capable people I’ve worked with. She led flagship programs and commercial projects with confidence, even managing senior professionals. Her drive to learn, grow, and lead—especially in male-dominated industries—is unmatched. She’s a builder with vision and grit.”

Alanda Kariza

Founder, Managing Partner of Advislab & Chevening Scholar

“Okthalia is one of the most resourceful, curious, and capable people I’ve worked with. She led flagship programs and commercial projects with confidence, even managing senior professionals. Her drive to learn, grow, and lead—especially in male-dominated industries—is unmatched. She’s a builder with vision and grit.”

Reza Bikwanto

Lead Data Scientist of AIFORESEE

"Working with Okthalia was a masterclass in product–data collaboration. She had a sharp understanding of the full product lifecycle, from gathering customer insights to turning them into impactful features. Oktha bridges business and technical teams seamlessly, making her an ideal Product Manager for any data-driven team."

Reza Bikwanto

Lead Data Scientist of AIFORESEE

"Working with Okthalia was a masterclass in product–data collaboration. She had a sharp understanding of the full product lifecycle, from gathering customer insights to turning them into impactful features. Oktha bridges business and technical teams seamlessly, making her an ideal Product Manager for any data-driven team."

Articles & publications

Articles & publications